So, not really. But these are the 10 things that keep ME straight and has helped me achieve everything I want for my beat business and keep me honest.
Don't ask yourself if you are good enough, ask yourself if you are willing to do hard work. If nobody believes in you, then I'll be the first to tell you, "I believe in you". In the beginning, courage is the most important thing you need to start your own company. People will tell you why you will fail or why your product sucks. It’s important that you find the right balance of listening to valuable feedback (and searching for it) and at the same time ignoring the naysayers.
It takes money to make money. You need to invest on your own website, your own domain name, beat player, design, etc. Beat producers have an AMAZING opportunity because of low overheads and high margins. You have access to a worldwide market 24/7
Investing is not all money, some of the best investment is your time, and time is money. When I first started, it cost roughly $300 for the whole thing including the logo, Soundgine, domain, and the website. You can get it done for half that though.
3. Keep Cool
Ever want to snap back at a rude email? Ever want to throw F-bombs to someone that disrespects you? Well being a business owner means that you have to rise above all that garbage. All it takes is for a bitter customer to screen shot a vulgar response of yours and spread it via social media putting a black mark on your brand. We live is a different world now, people are out to ruin brands just because. The best response to garbage is the same as actual garbage, throw it away (delete the email, block the sender)
4. Don't Spam
It's much easier to ruin a beat business than build a well noticed successful one. If you do something that is automated, do it conservatively. For example, don't automate Twitter direct messages. Keep sending newsletter to your email list to twice a month and make them count.
5. Allow Your Brain to be a Sponge
You may be a good producer, but let your ego block you from learning from other people. You have no idea how many other producers that think they are some "hard shit" and don't need any lessons from anybody else.
6. Accept Losing Battles
This includes not making sales for weeks at a time, this means no responses from newsletters that you send out. Every business including Google, Apple and Facebook have had rough times from the start. The sooner you accept you will lose battles, the better your frame of mind will be overall.
Know that with hard work, this won't be the case later on.
7. Be Smart About Money
At first....You don't need dark cherry wood desks, you don't need fancy cars or over the top equipment. Your bank balance is the life blood of your business. Watch every dollar and check for any unnecessary expenses. Don't act like you made it until you actually do. If you need a separate part-time job to fuel your passion as a beat maker, so be it.
8. Be Your Own Empire
Teaming up with other producers sometimes is a simple act of desperation and defeat. I know the field and talked to hundreds of producers at every level. Build a brand and make it so that brand can stand tall using your own name. I'm not saying never collaborate, but you don't ever want to be known as that main producer's "other guy" that makes little to half of what you are actually capable of making.
9. Devil is in the Details
Have a great logo and something memorable. Keep your website free of advertisements and stay away from that god awful Wix hosting. Your website should not have a million tabs and graphics that compete for attention from your beat store. Get a reliable and better converting beat store (Soundgine's M7 )
10. Market. Market. Market.
There’s no point building a platform if you’re not willing to use it. You can’t be timid when it comes to marketing and self-promotion. Do everything you can to get your content and products in front of as many eyes as possible! Create a fanpage, post on Twitter, and be active on Instagram. Utilize the free downloads to gain emails, and create a newsletter with unbelievable deals, build lasting relationships.
When you are not making sales, great deals are a must until you build your brand up. Crawl before you walk.
You won't find links to my website, links to buy other information or other self-promotion on this thread. Take this list any way you want, but this is what I followed from making zero money to making 47k (28K through Soundgine)
I never paid for any bullshit courses and keep to this list 100%. Common sense goes a long way in any business you get into, there is no exception to selling beats. Don't think you have to enroll in programs to get your business up or special software to get you that edge. Make high-quality beats, and the rest fall in place.