Just hit $25,000 in sales in my Soundgine store! To celebrate, I thought I’d share a few of the things that have helped me get there.
1.) Beats with hooks.
I haven’t looked at the exact numbers, but I would say somewhere around 75% of the beats we sell have hooks on them. This has been true for getting placements with artists too. If a rapper listens to it and already sounds like a great song, they’re gonna jump on it. Maybe this means my beats aren’t that great lol, but as long as it’s working I’m gonna try to get hooks on most of the beats I post up
This site looks like it hasn’t been updated in about a decade, isn’t well designed and has bad customer service (basically the opposite of Soundgine in every way). But...there are still A LOT of people on there ready to buy beats. I have my soundgine player on my soundclick page of course. There’s no way for me to see the exact numbers of who is buying from there as opposed to my Vue page, but I always see a direct relationship to paying for Soundclick ads and getting a big boost in sales.
I spend a few hundred bucks a month on Soundclick ads and the return on investment is worth it. I would much rather give Soundgine those advertising dollars, but for now Soundclick still has that audience. I can attract new customers there and start sending them to my Vue page and mailing list from there.
3.) Building my email list using Twitter, Mailchimp, and Followliker.
Right now I’ve got about 7,500 newsletter subscribers and get about 1,000 new subscribers each month. Here’s my process. I have a few Twitter accounts. From those accounts I follow people that are following other producers. Everyone who follows me gets an automated direct message with a link to free beats in exchange for their email address. I used to use Crowdfire to do this, but I switched to Followliker since it’s even more automated. Thank you' @OxygenBeats' for helping me set that up!
The link in that DM sends them to an optin page I built using a service called Clickfunnels. Once they enter their email, Mailchimp sends them a welcome email with a link. That link sends them to another Clickfunnels built page that makes them watch a short video where I introduce myself and offer them a $1 trial for our membership program. Here's a link to that page - https://goo.gl/kOj2gZ [edit - had wrong link before]
I use Clickfunnels to build all my optin pages, sales pages, business ideas, my membership area, etc. I LOVE Clickfunnels... and it’s expensive ($97/month). But, I’ve made thousands per month by using it. If anyone wants to sign up through my affiliate link, I’ll share my pages with you, so all you’ll have to do is plug in your own pictures and words but the look and functionality will be built for you. You'll get access to an editable version of my optin page, sales pages, membership page, etc. Here’s my affiliate link for a 2 week free trial - https://clickfunnels.com/?cf_affiliate_id=406871&affiliate_id=406871
By the way, I recently started offering followliker as a service to artists, but it actually works even better for producers. I've got a list of over a 100 producer Twitter and Instagram accounts that I've been cultivating for over a year so it's really effective. You can check out that service at moremusicfollowers.com which of course was built with Clickfunnels.
I'm happy to answer any questions! :-D