I prefer to sell multiple "Standard" licenses over a 1 time fee "Exclusive" license, as I make much more money this way. However, if i were to actually offer Exclusive licenses, I charge $600, same goes for custom beats.
I have "Exclusive Licenses" posted on my website but never actually offer the license. I have to ask myself, if im charging $50 for a standard license, will i sell more than 12 for that beat in my lifetime. If the answer is yes, then it makes more sense for me to stick with the standard licenses and not the 1 time exclusive license.
The only real exception to this rule is a custom beat. And as per my contract, I can advertise said beat as promotional material, which is why you will see some beats as "Sold" on my site. These are custom beats, not Exclusive licenses.
In my experience, unless a Label is involved, most rappers can hardly afford a $20 license much less a $600 one.
Kinda off topic but I sold a beat for $500 last month and chatted with the guy that bought it on phone. He said something interesting, he said there's was another beat from another producer that he wanted but passed because his Instagram was nothing but pictures of money, codeine drinks, and weed.
I wonder how many artists wanting an exclusive would rather not buy from a beatmaker that perceives that image.
Not a statement, just a thought.
I always wondered how they find the time to make beats, you know, with being high all the time and always going shopping with all the money they have?
Their videos show they're rich...but they're emails say their poor lol...shakes head
generally speaking, you have to know what your worth as producer. That being said, whatever that is still needs to be feasible to your customer base. Personally, I charge a flat rate per hour I spend working on a track, and thats worked rather well for me. You should also make accommodations for artists who dont have the means to purchase a beat. That being said, I hate when I have people negotiating with me to save money, as opposed to people negotiating with me because they have no more money than they have to offer. If your willing to invest the limited or non-existent funds that you have into yourself because you believe in what your doing, that speaks volumes.
The standard ongoing rate since 2000 via mp3.com is $100 USD for the Exclusive Rights. Varying $100-$500 I sell about 100 a year, 68 so far this year which is nice change on the side from my real full time job. Have had a regular returning customer base since day 1, before most of you were probably born too. You are not selling beats online for $1000, which is why some of you have hundreds of generic trap beats in your store & will continue to do so because most don't do variety & engage with artists.
Everyone has a different price if that beat has made me more than 500 I can't sell for 500 it's just that simple.