I agree with you guys here...
However, There are millions of people that will not buy anything if they can get away with not paying for it.
On the other hand there are a million people that WILL PAY FOR SOMETHING OF VALUE.
Branding is HUGE. I have a history in the music business so for me branding already had a jumpstart when it came to starting my online beat company but I still work very hard at it.
Here's an interview below I did several years ago with a magazine which talks about how I made it in the music business. If, for anything, read it to see what I and others have gone through and let it hopefully motivate you for what you do with your business.
MusiciansWages.Com Interview With Producer Mr. Mig
By Jerry Jean On March 8, 2010
Earlier this month, I chatted via Googletalk with music producer, songwriter, remixer, and entrepreneur, Steve “Mr. Mig” Migliore, CEO of Migtight Productions.
Mig has remixed, engineered, and/or produced for Akon, Beyonce, Britney Spears, Diddy, Backstreet Boys, John Legend, Lucas Prata, Taylor Swift, Usher, and Wyclef among others.
READ THE INTERVIEW