“The Man Who Has Confidence In Himself Gains The Confidence Of Others.” – Hasidic Proverb
I live by this.
It's hard for me to really understand the difficulty of selling music and I mean that in the most kind way. Hard work trumps marketing every single time. Having great sounding beats should be the #1 priority for everyone. I remember when I first started in 1999 I would complete my beats and upload, let people know and got very little sales and I mean 1 sale per month if I was lucky.
I almost gave up until a friend of mine said your beats aren't that great, no bad but not great. I took that to heart and learned piano and started writing songs, and emulated the greats. not to sell but to learn. I learned the power of effective kickdrums and layering, point is I learned way more than I thought I could ever.
I got better, much better and my sales were more frequent so I rinsed and repeated the process.
Marketing? Close to zero marketing to be honest.
I pulled in close to 320k in 2017 (110k through my beat store) and 2018 in on track to do better. I feel like I don't really give good advice because it's so general "just have great beats" but that really is the key to my success.
In 2003 I offered a service to help producers sell beats which I don't do anymore but 95% of the producers that were failing is because they expected their service to do all the heavy lifting for them.
They all had one thing is common, they were lazy and it's VERY HARD to motivate people if they don't have the motivation to improve. Had to give up the service because I was just wasting my time and didn't feel good accepting their money.
Get so good that when people hear your beats, you simply can't be ignored and they purchase.