Not sure if you ever joined a Facebook Music group, but woh, let me tell you there's nothing but music posting zombies in there. Seriously! Recently it has come to the point that if you are not the admin of the group, there is no control of what people post, how they post, and what they comment. This makes it hard to genuinely post your content expecting any sincere feedback. I wrote this post to assist you in gaining the best possibility of getting your content viewed and increase engagement.
I'm in multiple Facebook Music groups and I've now come to realize the it's only worth posting and crossing my fingers that someone actually sees it and plays the content. But I've realized that this atmosphere was was induced because most producers/artists only post their music, but no content that is information or worthy of clicking.
Here are a few suggestions to help you get more exposure:
1. Give sincere feedback on other artists/producers posts. So many times I have seen people post the same comment (copy & paste) on multiple posts. This is honestly ridiculous and I laugh to myself every time I see this, because someone really thinks this is a good way to promote (if this is you, I mean no disrespect). But the best way to gain trust and build a platform for engagement is to provide quality feedback to other individuals. This is how the world works, just because we are using an online platform, does not mean that we are no longer humans.
2. Provide Quality. Unfortunately, these music groups have way to many artists who just don't know how to promote. They post their links then move on to the next post. They don't care about what you or anyone else posts, this makes Facebook Music Groups a wasteland of useless text characters and links. The only way to counter this, is by providing quality posts. I would suggest making beat making videos, video recordings of yourself in the booth, and probably a short video on how you choose topics to write about. This type of information is what I like to consider as "reverse engineering". Instead of posting what everyone else likes and promoting music to artists, post something that everyone can benefit from. If a Producer posted something about how to make Beat tapes or drum kits, I would be more inclined to click that link rather than a video with a still image. Think about this concept next time you enter a Facebook Music Group.
3. Stop the Madness. What I'm about to tell you has worked for me and I think it is vital to the future of how we promote in these groups. One day, I was just about to post some content in a Facebook group and I noticed that there were individuals who commented their music link on everyone's posts without giving any feedback. It was a copy & paste message and anyone who is in the group who scrolls down can see that this message was indeed copied. I posted a comment underneath the individual and told him that the way he is promoting is bad, that he is hurting the integrity of his brand by doing it that way. I told him that if he needs some advice or looking to learn some things about promotion to hit me up in a message. He hits me up in my inbox and asks me what I can help him with and these few moments I was able to give him pure gems of information.
What I told him was, each time you copy and paste a message (especially in one forum or facebook group) you are lowering it's engagement power. The reality is in music is that it's all about relationships and how you exploit it to get your music heard. If you give positive feedback, provide quality content to assist other artists/producers you will be surprised at how much they will see you as an authority in that line of work. As well as be more interested in checking out your work. This is a slower process of marketing, but it works. Relationships is all about trust, and people pay who they trust. As producers, we need that trust factor, it is one of the sole fundamental things that allow us to get paid for our services. If people can't trust us, then we won't get paid - Simple.
4. Stop Promoting music to other artists or producers. Ultimately, since these rooms are so saturated with artists and producers, when you post your music, it will most likely get over looked. How does this help your brand? How does this get you paid? If I'm a producer and I promote my music to other producers, why would I be mad when I don't make sales? Same goes for artists. These groups should be more used for relationship building and music related support. There are a few producers who make sales in these groups, don't get me wrong, but they are a very small portion of the community that do. ON top of that, they are posting almost every hour of the day in those groups to keep themselves at the top of the feeds. If you have the time and will-power to use you resources for that, then go ahead. But most times it is a losing battle.
In closing, I would just like to say that building relationships is what gets producers paid. Those who have been doing this for a while know that those custom beat orders are mostly from customers we have sold to or spoke to over and over and have built a very good relationship with. So I hope this post helps someone and if it does be sure to share it with others who may need to read it.
Always remember: Be You, Be Legendary