'@Codemaker'' @Soundgine' Would it be possible to show the discounts on the left panel of the player, as well, instead of just the buy now section in the top, right corner? I've included a screenshot of what I'm referring to. I've put a red arrow where it would be a natural place to provide the discounted price.
You could either cross out the original price with the discounted one next to it or just list the new price, and put the savings next to it. Or a combination of both.
It would just be nice to for the customer to be able to see the discount in both places. Consistency sells. :)