Robert McElroy also known as ROBBMAC is a life long hip-hop head from Gary, IN who is cross disciplined in music, photography, graphic design, and digital marketing. During the summer of 1994 he created his first beat using a BOSS DR 550. That was the birth of his raw drum oriented sound. Samples were incorporated into his production for the first time in 2013. McElroy Media & Marketing was founded that same year with the launch of www.m3beats.com following shortly. Today M3 Beats is the exclusive destination for downloading high quality classic style hip hop beats and laid back jazz infused arrangements produced by ROBBMAC.